Design Week 2016: Logotel presents "Poetry"

Design Week 2016: Logotel presents "Poetry" 23 March 2016

With “Poetry – 21 words for…”, Logotel explores the poetic realm of projects, on display in the heart of the Ventura Lambrate District.

Design Week 2016: Logotel presents

What happens when poetry meets design?

Can emotions be used to interrogate the future?

Are there any projects which have the innate lightness of a haiku?

And the alienating energy of a détournement?


As a service design company, we started from these questions to examine in depth how poetry (from Greek ποίησις, poiesis) can be the rule for project creation. The projects are developed in a complex design world that tends to seek safety and comfort. The risk that follows is that projects, or the way in which they are approached, result in flattening, failing to surprise, in terms of the emotions they elicit.

Displayed in the heart of the Milan Design Week, the exhibition “Poetry – 21 words for…” is a collection of projects that bring with them the intensity of poetry. Poetry, from the Greek ποίησις (poiesis), literally "creation".

The exhibition is set up like a modern spelling book: from “A” for Ambient to “Z” for Zeitgeist, each of the selected projects, which were created by 21 designers from all corners of the planet, suggest new ways of thinking, using a range of casual to non-casual expressions, symbolic or material abstractions.

Poetry invites visitors to see, speak, build, and act starting from their emotions. With this exhibition, Logotel wants to stimulate reflection on how without poetry, there can be no use or provocation of surprise, no détournement.

Cristina Favini, Logotel Strategist and Manager of Design, is Poetry Project & Content Manager, and with the scientific curatorship of Susanna Legrenzi and Stefano Maffei.

Poetry is a step of a path that includes reflections on different themes (not only art).

In previous editions, the themes explored included collaboration in "Making Together" (2012), the invisible in "(In)visible Design" (2013), then a design study looking at the subject of time in the show-event "Timescapes" (2014), which won Logotel the Milan Design Award prize for "Best Tech", and also the theme of needs in "Need, when design empowers human potential" in 2015. These exhibitions have been in collaboration with more than 70 international designer and guests.

All the exhibitions are part of the collaborative path of Logotel Horizon: Logotel cultural actions dedicated to design, innovation, future.


“POETRY – 21 words for…”

Ventura Lambrate District - Milan Design Week 2016

Logotel, via privata Giovanni Ventura 15, Milano

12th – 17th April, free entry.

  • 12th April: 10:00 a.m. - 8:00 p.m.
  • 13th April: 10:00 a.m. - 10:00 p.m.
  • 14th April: 10:00 a.m. - 1:00 p.m.; closed in the afternoon for business event, on invite only
  • 15th April: 10:00 a.m. - 8:00 p.m.
  • 16th April: 10:00 a.m. - 8:00 p.m.
  • 17th April: 10:00 a.m. - 6:00 p.m.

 “POETRY – 21 words for…” on   





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