{"id":1249,"date":"2021-03-08T08:47:08","date_gmt":"2021-03-08T08:47:08","guid":{"rendered":"https:\/\/logosite-prod.logotel.it\/case-study\/mya\/"},"modified":"2024-03-14T19:03:48","modified_gmt":"2024-03-14T18:03:48","slug":"mya","status":"publish","type":"case-study","link":"https:\/\/www.logotel.it\/en\/projects\/case-studies\/mya\/","title":{"rendered":"Mya"},"content":{"rendered":"\n\n\n
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THE CHALLENGE<\/span>

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An experience built around people<\/h3>

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So why launch during lockdown? Why not postpone to a more peaceful time?<\/p><\/blockquote>\n<\/div>\n\n\n\n

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MYA is dedicated to almost 4000 users: sellers, installers and sales points – all gathered together within a virtual space. It\u2019s designed to support each one in their daily work. But it doesn\u2019t end there. This business community was also created to address a further need \u2013 that of bringing closer, and strengthening, the link between SKY and its collaborators in the field.<\/p>\n\n\n\n

It\u2019s precisely at this moment of distancing that people feel the need to get close: via a videocall with friends, through (re)new neighborhood radio or with the help of some business community. Covid-19 emergency has meant that the MYA launch didn\u2019t go ahead on the best day for celebrations. Still, it responded to a yet deeper need: the right time had arrived to start connecting.<\/p>\n\n\n\n

During this lockdown we aim to demonstrate that when speaking of digital we\u2019re inevitably talking about people, their needs and the desire to be part of a group. Here, certainly, the response we received was greater than expected.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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THE SOLUTION<\/span>

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Digital
with a human touch<\/h3>
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MYA is a business community, yes, but it\u2019s a friendly face too. That explains the choice of giving it a “human” identity with today’s main virtual assistants. A personal name, a logo with a symbol reminiscent of a smile, a tone of voice that\u2019s both reassuring and respectful – all elements designed to welcome anyone who joins up, setting them at ease.<\/p>\n\n\n\n

MYA is a flexible tool that\u2019s fully responsive, containing all the materials and contents useful for carrying out both sales and after-sales work in the field. These are integrated within a platform that\u2019s dedicated to technical and product training, paying special attention to interaction and feedback exchange.<\/p>\n\n\n\n

Available also in its app version, it represents the present and future of any sales network that\u2019s operating to its fullest potential.<\/p>\n<\/div>\n<\/div>\n\n\n\n