{"id":1272,"date":"2021-03-08T11:13:50","date_gmt":"2021-03-08T11:13:50","guid":{"rendered":"https:\/\/logosite-prod.logotel.it\/case-study\/the-adecco-group-snooze\/"},"modified":"2024-03-14T19:06:45","modified_gmt":"2024-03-14T18:06:45","slug":"the-adecco-group-snooze","status":"publish","type":"case-study","link":"https:\/\/www.logotel.it\/en\/projects\/case-studies\/the-adecco-group-snooze\/","title":{"rendered":"The Adecco Group: Snooze"},"content":{"rendered":"\n\n\n<section class=\"wp-block-lgtl-section alignfull no-padding  is-style-default\" data-name=\"Sezione 1\"><div class=\"lgtl-section--inner\">\n<div class=\"wp-block-columns is-space-between\">\n<div class=\"wp-block-column column-left is-4-columns\">\n<header class=\"wp-block-lgtl-custom-title lgtl-title\"><span class=\"wp-block-lgtl-custom-title__description lgtl-title__description\">THE CHALLENGE<\/span><h4 class=\"wp-block-lgtl-custom-title__section lgtl-title__section\"><\/h4><h3 class=\"wp-block-lgtl-custom-title__title lgtl-title__title\">An engaging and dynamic process.<\/h3><div class=\"wp-block-lgtl-custom-title__content lgtl-title__content\"><\/div><\/header>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-left align-vertical-with-title is-6-columns\">\n<p>The Adecco Group is a multibrand enterprise that offers corporate customers HR services and advice.<br>The group\u2019s Human Resources team needed: to attract new talent, and Millennials in particular, by conveying the group\u2019s work ethos; to make the run-in period engaging and dynamic, and strengthen brand perception in terms of employer branding; to draw up the candidates\u2019 profiles, testing their soft skills and highlighting their affinity with the values of The Adecco Group.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Snooze. Il tuo momento \u00e8 ora - Case History Logotel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qRqe7eaMAW8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-lgtl-section\" data-name=\"Sezione 2\"><div class=\"lgtl-section--inner\">\n<div class=\"wp-block-columns is-space-between\">\n<div class=\"wp-block-column column-left is-4-columns\">\n<header class=\"wp-block-lgtl-custom-title lgtl-title\"><span class=\"wp-block-lgtl-custom-title__description lgtl-title__description\">THE SOLUTION<\/span><h4 class=\"wp-block-lgtl-custom-title__section lgtl-title__section\"><\/h4><h3 class=\"wp-block-lgtl-custom-title__title lgtl-title__title\">An interactive video with gaming logic.<\/h3><div class=\"wp-block-lgtl-custom-title__content lgtl-title__content\"><\/div><\/header>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-left align-vertical-with-title is-6-columns\">\n<p>A multidisciplinary Logotel team made up of service designers, content designers, copywriters, art directors, visual designers, UX designers and video-makers joined forces with the HR team of The Adecco Group, leveraging their diverse skills to create a digital experience named Snooze. <a rel=\"noreferrer noopener\" href=\"https:\/\/snooze.adeccogroup.it\/\" target=\"_blank\">Snooze<\/a>: a new gaming-based digital experience for the pre-selection of prospective candidates.<\/p>\n\n\n\n<p>A new recruitment system designed especially with Millennials in mind, which promotes The Adecco Group and records the profiles of prospective candidates wishing to join the group.<br>After playing a game called Snooze, candidates obtain a profile and discover the affinity between their values and those of the brand.<br>The HR team of The Adecco Group can monitor the answers provided and the profiles obtained through a back office platform, thus populating its database with talents of interest.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_1.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_1-1024x683.jpg\" alt=\"\" data-id=\"363\" data-full-url=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_1.jpg\" data-link=\"https:\/\/www.logotel.it\/?attachment_id=363\" class=\"wp-image-364\" srcset=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_1-1024x683.jpg 1024w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_1-300x200.jpg 300w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_1.jpg 1536w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_1-300x200@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_2.png\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_2-1024x683.png\" alt=\"\" data-id=\"365\" data-full-url=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_2.png\" data-link=\"https:\/\/www.logotel.it\/?attachment_id=365\" class=\"wp-image-366\" srcset=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_2-1024x683.png 1024w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_2-300x200.png 300w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_2-1536x1024.png 1536w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_2-1568x1045.png 1568w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_2.png 2048w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_2-300x200@2x.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_3.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_3-1024x683.jpg\" alt=\"\" data-id=\"367\" data-full-url=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_3.jpg\" data-link=\"https:\/\/www.logotel.it\/case-study\/the-adecco-group-snooze\/logotel_adecco_snooze_gallery_3\/\" class=\"wp-image-368\" srcset=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_3-1024x683.jpg 1024w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_3-300x200.jpg 300w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_3-1536x1024.jpg 1536w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_3-1568x1045.jpg 1568w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_3.jpg 2048w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_Gallery_3-300x200@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div class=\"wp-block-columns is-space-between\">\n<div class=\"wp-block-column column-left is-4-columns\">\n<header class=\"wp-block-lgtl-custom-title lgtl-title\"><span class=\"wp-block-lgtl-custom-title__description lgtl-title__description\">THE EXPERIENCE<\/span><h4 class=\"wp-block-lgtl-custom-title__section lgtl-title__section\"><\/h4><h3 class=\"wp-block-lgtl-custom-title__title lgtl-title__title\">A journey on the values \u200b\u200bof The Adecco Group.<\/h3><div class=\"wp-block-lgtl-custom-title__content lgtl-title__content\"><\/div><\/header>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-left is-6-columns\">\n<p>After registering on a dedicated platform and opening Snooze, candidates complete a test consisting of 10 multiple choice questions designed to reveal the attitude and personality of those wishing to join The Adecco Group. The test was based on the four fundamental values of The Adecco Group: resourcefulness, responsibility, team spirit, and customer focus, all of which are linked by a common element &#8211; passion.<\/p>\n\n\n\n<p>The Snooze experience is guided by an interactive video &#8211; designed, written, directed and executed by the Logotel team with the support of actors, costume designers and set designers &#8211; which uses a contemporary language to create an engaging narrative dimension.<\/p>\n\n\n\n<p>The game\u2019s setting is a \u201cphantasmagoric\u201d dream world, into which the user is plunged before obtaining one of 8 profiles, which the candidate can then share on his or her social networks.<\/p>\n\n\n\n<p>At the end of the experience, users can learn more about The Adecco Group through a video manifesto developed specially to describe the group, its values and any ongoing activities. Moreover, it is possible to access training content that links to the brand\u2019s official pages relating to the Millennials, and find out about any vacant positions for which they can apply.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-lgtl-section alignfull has-bianco-color has-text-color has-background\" style=\"background:linear-gradient(180deg,#421C76 0%,#D318BC 100%)\" data-name=\"\"><div class=\"lgtl-section--inner\">\n<ul class=\"wp-block-lgtl-contenitore has-4-columns\">\n<li class=\"wp-block-lgtl-counter is-style-description lgtl-counter\"><div class=\"lgtl-li--inner\"><i class=\"lgtl-icon lglt-icons--user-circle\"><svg width=\"48\" height=\"48\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M37.178 34.72c-.082-3.39-3.172-4.661-5.666-5.684-1.083-.443-2.194-.898-3.048-1.484 1.049-1.084 2.696-3.053 2.696-7.421 0-7.13-4.486-8.193-7.16-8.193-2.674 0-7.16 1.064-7.16 8.193 0 4.369 1.649 6.338 2.697 7.422-.85.583-1.963 1.04-3.048 1.483-2.495 1.023-5.584 2.295-5.666 5.685A16.911 16.911 0 017 24c0-9.374 7.626-17 17-17 9.374 0 17 7.626 17 17a16.91 16.91 0 01-3.822 10.72m-23.363 2.858v-2.723c0-1.341 1.16-1.956 3.81-3.042 1.62-.663 3.295-1.35 4.576-2.561.493-.466.748-.995.757-1.571.017-.911-.558-1.495-1.066-2.011-.818-.83-2.052-2.083-2.052-5.54 0-4.575 2.103-5.192 4.16-5.192 2.058 0 4.16.617 4.16 5.193 0 3.456-1.234 4.71-2.051 5.539-.508.516-1.083 1.1-1.067 2.01.01.577.265 1.106.758 1.572 1.28 1.21 2.955 1.898 4.574 2.56 2.65 1.087 3.812 1.702 3.812 3.043v2.723C31.343 39.717 27.823 41 24 41c-3.822 0-7.343-1.283-10.185-3.422M24 4C12.954 4 4 12.954 4 24s8.954 20 20 20 20-8.954 20-20S35.046 4 24 4\" fill=\"#101010\" fill-rule=\"evenodd\"\/>\n<\/svg><\/i><h4 class=\"lgtl-counter--title\">Possible profiles after the profiling test<\/h4><div><p class=\"lgtl-counter--content\"><span class=\"lgtl-counter--prefix\"><\/span><span class=\"lgtl-counter--number\">8<\/span><span class=\"lgtl-counter--suffix\"><\/span><\/p><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-lgtl-counter is-style-description lgtl-counter\"><div class=\"lgtl-li--inner\"><i class=\"lgtl-icon lglt-icons--hands\"><svg width=\"48\" height=\"48\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M19.04 13c.71 0 1.424.169 2.062.488l2.29 1.145.672-.562A4.633 4.633 0 0127.023 13h1.258c.71 0 1.424.169 2.062.488l3.854 1.927a4.597 4.597 0 012.554 4.133v4.279c0 2.274-1.655 4.159-3.822 4.539l-7.289 6.072a4.63 4.63 0 01-2.962 1.063 4.609 4.609 0 01-2.556-.768l-6.034-4.022a4.612 4.612 0 01-2.056-3.843v-7.956a4.59 4.59 0 011.352-3.266l1.293-1.293A4.589 4.589 0 0117.942 13zm-.002 3h-1.096c-.425 0-.843.173-1.143.474l-1.293 1.293a1.611 1.611 0 00-.475 1.145v7.956c0 .542.27 1.045.723 1.347l6.03 4.022c.593.394 1.39.35 1.937-.104l5.59-4.658a4.582 4.582 0 01-.88-.884l-1.47-1.968a1.624 1.624 0 00-2.098-.44l-2.895 1.646a3.89 3.89 0 01-4.655-.63 3.849 3.849 0 01-1.134-2.741 3.846 3.846 0 011.395-2.976l3.301-2.753-1.116-.558a1.617 1.617 0 00-.72-.171zM9 14.56v17.039H6V14.56h3zm33.798 0v17.039h-3V14.56h3zM28.278 16h-1.255c-.378 0-.747.134-1.038.376l-6.492 5.412c-.223.218-.315.438-.315.672a.875.875 0 001.307.761l2.896-1.645a4.625 4.625 0 015.984 1.252l1.47 1.968c.303.407.788.65 1.297.65.893 0 1.62-.726 1.62-1.62v-4.278c0-.617-.344-1.173-.897-1.45l-3.854-1.927a1.62 1.62 0 00-.723-.171z\" fill=\"#00000F\" fill-rule=\"evenodd\"\/>\n<\/svg><\/i><h4 class=\"lgtl-counter--title\">Situations and questions to deal with<\/h4><div><p class=\"lgtl-counter--content\"><span class=\"lgtl-counter--prefix\"><\/span><span class=\"lgtl-counter--number\">10<\/span><span class=\"lgtl-counter--suffix\"><\/span><\/p><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-lgtl-counter is-style-description lgtl-counter\"><div class=\"lgtl-li--inner\"><i class=\"lgtl-icon lglt-icons--users\"><svg width=\"48\" height=\"48\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M40.33 24.044c-1.156-.523-2.344-1.061-3.255-1.783 1.068-1.15 2.957-3.274 2.957-8.301 0-7.796-4.679-8.96-7.468-8.96-2.789 0-7.467 1.164-7.467 8.96 0 5.015 1.88 7.143 2.95 8.293a9.35 9.35 0 01-2.1 1.26c-.53.258-1.219.54-2.044.844v-.135c0-7.795-4.678-8.96-7.468-8.96-2.789 0-7.467 1.165-7.467 8.96 0 5.03 1.89 7.155 2.958 8.303-.904.717-2.096 1.257-3.256 1.782C6.143 35.452 3 36.876 3 40.633v1.5h3v-1.5c0-1.65 1.19-2.362 3.908-3.593 1.541-.698 3.287-1.49 4.604-2.806 1.608-1.607.201-3.118-.329-3.687-.882-.947-2.215-2.378-2.215-6.325 0-5.282 2.387-5.96 4.467-5.96 2.081 0 4.468.678 4.468 5.96 0 3.948-1.333 5.378-2.216 6.325-.529.569-1.937 2.08-.329 3.687 1.317 1.317 3.064 2.108 4.605 2.806 2.717 1.23 3.908 1.943 3.908 3.593v1.5h3v-1.5c0-3.757-3.145-5.181-5.67-6.326-1.156-.523-2.344-1.061-3.255-1.783.782-.841 2.004-2.205 2.603-4.85l1.153-.415c1.022-.37 1.88-.72 2.5-1.021a12.247 12.247 0 003.44-2.266c1.608-1.61.2-3.12-.33-3.688-.882-.947-2.215-2.378-2.215-6.324 0-5.283 2.387-5.96 4.467-5.96 2.08 0 4.468.677 4.468 5.96 0 3.946-1.333 5.377-2.215 6.324-.53.569-1.937 2.079-.329 3.688 1.317 1.316 3.063 2.107 4.603 2.805 2.717 1.23 3.91 1.942 3.91 3.594v1.5h3v-1.5c0-3.758-3.146-5.182-5.672-6.327\" fill=\"#101010\" fill-rule=\"evenodd\"\/>\n<\/svg><\/i><h4 class=\"lgtl-counter--title\">People involved in the testing phase of Snooze<\/h4><div><p class=\"lgtl-counter--content\"><span class=\"lgtl-counter--prefix\"><\/span><span class=\"lgtl-counter--number\">70<\/span><span class=\"lgtl-counter--suffix\"><\/span><\/p><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-lgtl-counter is-style-description lgtl-counter\"><div class=\"lgtl-li--inner\"><i class=\"lgtl-icon lglt-icons--film\"><svg width=\"48\" height=\"48\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M5 9v21.479h10.939L11.799 40h3.271l4.14-9.521h1.58L24.93 40h3.271l-4.14-9.521H34.75v-6.182L44 26.382V12.659l-9.25 2.083V9H5zm3 18.478h23.75V12H8v15.478zm26.978-6.205l-.002-3.507L41 16.41v6.221l-6.022-1.358z\" fill=\"#101010\" fill-rule=\"evenodd\"\/>\n<\/svg><\/i><h4 class=\"lgtl-counter--title\">Shooting days<\/h4><div><p class=\"lgtl-counter--content\"><span class=\"lgtl-counter--prefix\"><\/span><span class=\"lgtl-counter--number\">6<\/span><span class=\"lgtl-counter--suffix\"><\/span><\/p><\/div><\/div><\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-lgtl-section alignfull no-padding  is-style-lglt--background__black\" data-name=\"\"><div class=\"lgtl-section--inner\">\n<figure class=\"wp-block-image alignfull size-large is-style-default\"><a href=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_footer.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_footer-1024x512.jpg\" alt=\"\" class=\"wp-image-387\" srcset=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_footer-1024x512.jpg 1024w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_footer-300x150.jpg 300w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_footer-1536x768.jpg 1536w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_footer-1568x784.jpg 1568w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_footer.jpg 2048w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/03\/Logotel_Adecco_Snooze_footer-300x150@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-columns add-margin is-flex-start\">\n<div class=\"wp-block-column column-left is-6-columns\" style=\"flex-basis:50%\">\n<h6>&#8220;As a leader in HR services and advice, I believe it is important to pioneer and experiment with new solutions and projects that speak the language of the younger generations and attract the talent of the future, both for our company and our country. Through this game &#8211; devised and designed by our Human Resources Department &#8211; we wish to reinforce and give a new identity to our employer branding, adopting an innovative approach to describing who we are, the values underpinning our corporate culture, our opportunities for growth, and all we have to offer to those candidates who choose to grow with us.&#8221;<\/h6>\n\n\n\n<p>MONICA MAGRI,<em> <\/em> HR &amp; Organization Director &#8211; \u200eThe Adecco Group Italia<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"menu_order":0,"template":"","format":"standard","meta":{"inline_featured_image":false,"_client":"The Adecco Group","_name":"Snooze","_title":"A new digital experience for The Adecco Group candidates.","_description":"<p>How to engage and attract new talent by conveying the company\u2019s values through a gamification-based digital experience?<\/p><p>Awarded at the NC Digital Awards 2019: 3rd place in the interactive video category.<\/p>","_hero":354,"_main":411,"_year":"","_logo":358,"_first":360,"_homePage":1537},"focus":[],"services":[185],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - 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