{"id":12960,"date":"2026-02-24T10:30:55","date_gmt":"2026-02-24T09:30:55","guid":{"rendered":"https:\/\/www.logotel.it\/?post_type=case-study&#038;p=12960"},"modified":"2026-02-24T12:44:53","modified_gmt":"2026-02-24T11:44:53","slug":"sky-mya","status":"publish","type":"case-study","link":"https:\/\/www.logotel.it\/en\/projects\/case-studies\/sky-mya\/","title":{"rendered":"Mya"},"content":{"rendered":"\n\n\n<section class=\"wp-block-lgtl-section alignfull no-padding  is-style-default\" data-name=\"Section 1\"><div class=\"lgtl-section--inner\">\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-1 is-cropped\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/06\/IMG_Schermate-frontali_landscapeNEW-1024x481.png\"><img loading=\"lazy\" width=\"1024\" height=\"481\" src=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/06\/IMG_Schermate-frontali_landscapeNEW-1024x481.png\" alt=\"\" class=\"wp-image-12847\" srcset=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/06\/IMG_Schermate-frontali_landscapeNEW-1024x481.png 1024w, https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/06\/IMG_Schermate-frontali_landscapeNEW-300x141.png 300w, https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/06\/IMG_Schermate-frontali_landscapeNEW-1536x722.png 1536w, https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/06\/IMG_Schermate-frontali_landscapeNEW-2048x962.png 2048w, https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/06\/IMG_Schermate-frontali_landscapeNEW-1568x737.png 1568w, https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/06\/IMG_Schermate-frontali_landscapeNEW-300x141@2x.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<section class=\"wp-block-lgtl-section\" data-name=\"\"><div class=\"lgtl-section--inner\">\n<div class=\"wp-block-columns is-space-between\">\n<div class=\"wp-block-column column-left is-4-columns\">\n<header class=\"wp-block-lgtl-custom-title lgtl-title\"><span class=\"wp-block-lgtl-custom-title__description lgtl-title__description\">THE EVOLUTION<\/span><h4 class=\"wp-block-lgtl-custom-title__section lgtl-title__section\"><\/h4><h3 class=\"wp-block-lgtl-custom-title__title lgtl-title__title\">A supercommunity with even more tailored editorial content and an agent to talk to.<\/h3><div class=\"wp-block-lgtl-custom-title__content lgtl-title__content\"><\/div><\/header>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-left align-vertical-with-title is-6-columns\">\n<p><strong>Mya is the go-to hub for Sky Italia\u2019s Retail &amp; Service networks: a space for communication, collaboration, updates, performance tracking and sales training.<\/strong><\/p>\n\n\n\n<p>Design to connect, strengthen and maintain the bond between Sky and its people. Flexible, fully responsive, and always at your fingertips with everything you need \u2013 from sales tools and post-sale support to up-to-date materials.  <\/p>\n\n\n\n<p>Thanks to AI, Mya has turned into a supercommunity, featuring:<\/p>\n\n\n\n<ul style=\"line-height:1.7\"><li>A more personalized feed thanks to <strong>\u201crecommended for you\u201d content<\/strong>: suggestions based on usage habits and professional roles, and designed to highlight valuable content\u2014even outside the usual feed.<\/li><\/ul>\n\n\n\n<ul style=\"line-height:1.7\"><li><strong>An AI- powered agent<\/strong> that helps youwith sales advice and information management. <\/li><\/ul>\n<\/div>\n<\/div>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-lgtl-section no-padding\" data-name=\"Section 2\"><div class=\"lgtl-section--inner\">\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-2 is-cropped\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/07\/IMG_Componenti-UI_landascape-1024x498.png\"><img loading=\"lazy\" width=\"1024\" height=\"498\" src=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/07\/IMG_Componenti-UI_landascape-1024x498.png\" alt=\"\" class=\"wp-image-13013\" srcset=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/07\/IMG_Componenti-UI_landascape-1024x498.png 1024w, https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/07\/IMG_Componenti-UI_landascape-300x146.png 300w, https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/07\/IMG_Componenti-UI_landascape.png 1440w, https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/07\/IMG_Componenti-UI_landascape-300x146@2x.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-lgtl-section alignfull has-nero-color has-text-color has-background\" style=\"background:linear-gradient(180deg,rgb(212,212,228) 0%,rgb(212,212,228) 100%)\" data-name=\"\"><div class=\"lgtl-section--inner\">\n<ul class=\"wp-block-lgtl-contenitore has-3-columns\">\n<li class=\"wp-block-lgtl-counter is-style-description lgtl-counter\"><div class=\"lgtl-li--inner\"><i class=\"lgtl-icon lglt-icons--user\"><svg width=\"48\" height=\"48\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M42 42.5h-3v-5.676c0-2.282-2.113-3.264-5.562-4.677-2.17-.889-4.416-1.809-6.094-3.397-.562-.531-.853-1.123-.865-1.758-.017-1.015.654-1.696 1.302-2.354 1.183-1.2 2.969-3.014 2.969-7.974C30.75 9.871 27.41 9 24.5 9s-6.25.871-6.25 7.664c0 4.96 1.786 6.774 2.969 7.974.648.658 1.319 1.339 1.302 2.354-.012.635-.303 1.227-.866 1.758-1.677 1.588-3.923 2.508-6.093 3.397C12.113 33.56 10 34.542 10 36.824V42.5H7v-5.676c0-4.411 3.944-6.027 7.425-7.453 1.74-.713 3.535-1.448 4.803-2.479l-.147-.15c-1.339-1.358-3.831-3.888-3.831-10.078C15.25 7.85 20.28 6 24.5 6s9.25 1.85 9.25 10.664c0 6.19-2.492 8.72-3.831 10.078l-.143.146c1.301 1.049 3.077 1.777 4.799 2.483C38.056 30.797 42 32.413 42 36.824V42.5z\" fill=\"#101010\" fill-rule=\"evenodd\"\/>\n<\/svg><\/i><h4 class=\"lgtl-counter--title\">People connected<\/h4><div><p class=\"lgtl-counter--content\"><span class=\"lgtl-counter--prefix\"><\/span><span class=\"lgtl-counter--number\">3000<\/span><span class=\"lgtl-counter--suffix\"> +<\/span><\/p><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-lgtl-counter is-style-description lgtl-counter\"><div class=\"lgtl-li--inner\"><i class=\"lgtl-icon lglt-icons--hands\"><svg width=\"48\" height=\"48\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M19.04 13c.71 0 1.424.169 2.062.488l2.29 1.145.672-.562A4.633 4.633 0 0127.023 13h1.258c.71 0 1.424.169 2.062.488l3.854 1.927a4.597 4.597 0 012.554 4.133v4.279c0 2.274-1.655 4.159-3.822 4.539l-7.289 6.072a4.63 4.63 0 01-2.962 1.063 4.609 4.609 0 01-2.556-.768l-6.034-4.022a4.612 4.612 0 01-2.056-3.843v-7.956a4.59 4.59 0 011.352-3.266l1.293-1.293A4.589 4.589 0 0117.942 13zm-.002 3h-1.096c-.425 0-.843.173-1.143.474l-1.293 1.293a1.611 1.611 0 00-.475 1.145v7.956c0 .542.27 1.045.723 1.347l6.03 4.022c.593.394 1.39.35 1.937-.104l5.59-4.658a4.582 4.582 0 01-.88-.884l-1.47-1.968a1.624 1.624 0 00-2.098-.44l-2.895 1.646a3.89 3.89 0 01-4.655-.63 3.849 3.849 0 01-1.134-2.741 3.846 3.846 0 011.395-2.976l3.301-2.753-1.116-.558a1.617 1.617 0 00-.72-.171zM9 14.56v17.039H6V14.56h3zm33.798 0v17.039h-3V14.56h3zM28.278 16h-1.255c-.378 0-.747.134-1.038.376l-6.492 5.412c-.223.218-.315.438-.315.672a.875.875 0 001.307.761l2.896-1.645a4.625 4.625 0 015.984 1.252l1.47 1.968c.303.407.788.65 1.297.65.893 0 1.62-.726 1.62-1.62v-4.278c0-.617-.344-1.173-.897-1.45l-3.854-1.927a1.62 1.62 0 00-.723-.171z\" fill=\"#00000F\" fill-rule=\"evenodd\"\/>\n<\/svg><\/i><h4 class=\"lgtl-counter--title\">Active community engagement<\/h4><div><p class=\"lgtl-counter--content\"><span class=\"lgtl-counter--prefix\"><\/span><span class=\"lgtl-counter--number\">85<\/span><span class=\"lgtl-counter--suffix\">% +<\/span><\/p><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-lgtl-counter is-style-description lgtl-counter\"><div class=\"lgtl-li--inner\"><i class=\"lgtl-icon lglt-icons--flag\"><svg width=\"48\" height=\"48\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M37 27.654a9.27 9.27 0 01-4.6 1.352c-1.421 0-2.57-.666-4.024-1.51-1.914-1.11-4.295-2.49-7.935-2.49h-.002a14.97 14.97 0 00-8.638 2.46V13.003A12.247 12.247 0 0120.4 9.806c2.927 0 4.78 1.074 6.572 2.113 1.599.927 3.254 1.886 5.46 1.886h.001A12.095 12.095 0 0037 12.8v14.853zm.586-18.387a9.282 9.282 0 01-5.186 1.739c-1.421 0-2.57-.666-4.024-1.51-1.914-1.11-4.295-2.49-7.935-2.49h-.002c-4.092-.122-8.132 1.495-11.032 4.413l-.407.41v28.577h2.801v-9.404c2.317-2.124 5.408-3.308 8.599-3.196 2.927 0 4.78 1.075 6.572 2.113 1.599.927 3.254 1.886 5.46 1.886h.001a12.105 12.105 0 006.781-2.26l.587-.418V7.685l-2.215 1.582z\" fill=\"#101010\" fill-rule=\"evenodd\"\/>\n<\/svg><\/i><h4 class=\"lgtl-counter--title\">AI-powered tools<\/h4><div><p class=\"lgtl-counter--content\"><span class=\"lgtl-counter--prefix\"><\/span><span class=\"lgtl-counter--number\">4<\/span><span class=\"lgtl-counter--suffix\"><\/span><\/p><\/div><\/div><\/li>\n<\/ul>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:78px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"menu_order":0,"template":"","format":"standard","meta":{"inline_featured_image":false,"_client":"Sky Italia","_name":"<strong>Mya & AI: The business community that\u2019s also your personal sales assistant<\/strong>","_title":"A Business Community that has evolved into a true learning and sales support tool.","_description":"<p>3.000 professionals across the country working to promote the quality of the Sky brand and services. How can sellers, installers, customer support and retail points be transformed into a single, daily support network that truly makes a difference? <\/p>","_hero":13015,"_main":0,"_year":"","_logo":12841,"_first":0,"_homePage":12840},"focus":[276,277],"services":[187,188],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mya - Logotel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.logotel.it\/en\/projects\/case-studies\/sky-mya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mya - Logotel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.logotel.it\/en\/projects\/case-studies\/sky-mya\/\" \/>\n<meta property=\"og:site_name\" content=\"Logotel\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T11:44:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/06\/IMG_Schermate-frontali_landscapeNEW-1024x481.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.logotel.it\/en\/#website\",\"url\":\"https:\/\/www.logotel.it\/en\/\",\"name\":\"Logotel\",\"description\":\"the independent design company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.logotel.it\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.logotel.it\/en\/projects\/case-studies\/sky-mya\/#primaryimage\",\"url\":\"https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/06\/IMG_Schermate-frontali_landscapeNEW.png\",\"contentUrl\":\"https:\/\/www.logotel.it\/wp-content\/uploads\/2025\/06\/IMG_Schermate-frontali_landscapeNEW.png\",\"width\":2390,\"height\":1123},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.logotel.it\/en\/projects\/case-studies\/sky-mya\/\",\"url\":\"https:\/\/www.logotel.it\/en\/projects\/case-studies\/sky-mya\/\",\"name\":\"Mya - 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