{"id":2227,"date":"2021-03-10T11:25:50","date_gmt":"2021-03-10T10:25:50","guid":{"rendered":"https:\/\/logosite-prod.logotel.it\/case-study\/dres\/"},"modified":"2024-02-28T12:40:05","modified_gmt":"2024-02-28T11:40:05","slug":"dres","status":"publish","type":"case-study","link":"https:\/\/www.logotel.it\/en\/projects\/case-studies\/dres\/","title":{"rendered":"DRES"},"content":{"rendered":"\n\n\n
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THE CHALLENGE<\/span>

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A system to redefine the logic of approach to the Customer.<\/h3>
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Diesel SpA is a brand of the OTB (Only the Brave) Group, the parent company of fashion brands Diesel, Maison Margiela, Marni, Amiri and Viktor&Rolf and of the licensed brand production and distribution companies Staff International and Brave Kid.
Logotel designed for and with Diesel a system that supports the redefinition of its approach to the customer, in order to create an innovative customer experience with many goals.<\/p>\n\n\n\n

To guide and support the Diesel sales network in achieving its business objectives by improving knowledge of the product and the quality of the offer, through training and incentivisation plans.
To develop a collaborative Web environment on a worldwide scale for store staff, in which to gather the initiatives organised by the company’s various “personalities”, both at headquarter level and for each country.
To increase the sense of belonging to the “Diesel Tribe”, sharing the company’s core values.<\/p>\n<\/div>\n<\/div>\n\n\n\n