{"id":2249,"date":"2021-03-10T12:08:27","date_gmt":"2021-03-10T11:08:27","guid":{"rendered":"https:\/\/logosite-prod.logotel.it\/case-study\/costa-extra\/"},"modified":"2024-03-14T19:01:17","modified_gmt":"2024-03-14T18:01:17","slug":"costa-extra","status":"publish","type":"case-study","link":"https:\/\/www.logotel.it\/en\/projects\/case-studies\/costa-extra\/","title":{"rendered":"Costa extra"},"content":{"rendered":"\n\n\n
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THE CHALLENGE<\/span>

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Constant contact with Travel Agencies.<\/h3>
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Costa Cruises has no distribution network of its own; it uses thousands of agencies big and small throughout each market. Even before the pandemic, the channel of the agencies covered 85% of Costa\u2019s sales (1.8 million out of 2.1 million total guests) and in 41% of cases used the Booking on line, one of the Costa extra business portal\u2019s tools.
Costa extra springs from Costa Cruises\u2019 desire to maintain and foster constant valuable contact with the travel agencies and individual travel agents. The company wanted to offer them useful, exclusive services, content and tools with a fast, reliable channel for training, exchanging ideas, and listening to their needs on digital, marketing, communication, problem-solving, monitoring and sales matters.<\/p>\n\n\n\n

With the pandemic, the portal showed its power even more clearly: Costa extra was the main channel of communication and contact with the field, keeping together a sector, bringing messages and testimonies of closeness and trust. A more human dimension emerged, increasing a sense of belonging to the brand.<\/p>\n<\/div>\n<\/div>\n\n\n\n