{"id":4996,"date":"2021-06-01T11:22:12","date_gmt":"2021-06-01T10:22:12","guid":{"rendered":"https:\/\/www.logotel.it\/case-study\/smart-ready-to-park\/"},"modified":"2024-03-14T18:43:19","modified_gmt":"2024-03-14T17:43:19","slug":"smart-ready-to-park","status":"publish","type":"case-study","link":"https:\/\/www.logotel.it\/en\/projects\/case-studies\/smart-ready-to-park\/","title":{"rendered":"Smart ready to park"},"content":{"rendered":"\n\n\n<section class=\"wp-block-lgtl-section alignfull no-padding  is-style-default\" data-name=\"Sezione 1\"><div class=\"lgtl-section--inner\">\n<div class=\"wp-block-columns is-space-between\">\n<div class=\"wp-block-column column-left is-4-columns\">\n<header class=\"wp-block-lgtl-custom-title lgtl-title\"><span class=\"wp-block-lgtl-custom-title__description lgtl-title__description\">THE CHALLENGE<\/span><h4 class=\"wp-block-lgtl-custom-title__section lgtl-title__section\"><\/h4><h3 class=\"wp-block-lgtl-custom-title__title lgtl-title__title\">From the concept to the direct customer experience.<\/h3><div class=\"wp-block-lgtl-custom-title__content lgtl-title__content\"><\/div><\/header>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-left align-vertical-with-title is-6-columns\">\n<p>The project stemmed from the company\u2019s need to respond to a context in which transport habits are changing dramatically, particularly in big cities.<br>The challenge was that of including services based around a product with a strong and distinctive personality, focusing on the needs of its end customers, who are very loyal to the German brand. And doing so in the smart\u2019s biggest market.<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/hp-image-1.jpg\"><img loading=\"lazy\" width=\"2048\" height=\"1024\" src=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/hp-image-1.jpg\" alt=\"\" data-id=\"4698\" data-full-url=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/hp-image-1.jpg\" data-link=\"https:\/\/www.logotel.it\/?attachment_id=4698\" class=\"wp-image-4699\" srcset=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/hp-image-1-1024x512@2x.jpg 2048w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/hp-image-1-300x150.jpg 300w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/hp-image-1-1024x512.jpg 1024w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/hp-image-1-1536x768.jpg 1536w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/hp-image-1-1568x784.jpg 1568w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/hp-image-1-300x150@2x.jpg 600w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-lgtl-section\" data-name=\"Sezione 2\"><div class=\"lgtl-section--inner\">\n<div class=\"wp-block-columns is-space-between\">\n<div class=\"wp-block-column column-left is-4-columns\">\n<header class=\"wp-block-lgtl-custom-title lgtl-title\"><span class=\"wp-block-lgtl-custom-title__description lgtl-title__description\">THE SOLUTION<\/span><h4 class=\"wp-block-lgtl-custom-title__section lgtl-title__section\"><\/h4><h3 class=\"wp-block-lgtl-custom-title__title lgtl-title__title\">Customer experience,<br>fast, useful and connected.<\/h3><div class=\"wp-block-lgtl-custom-title__content lgtl-title__content\"><\/div><\/header>\n<\/div>\n\n\n\n<div class=\"wp-block-column column-left align-vertical-with-title is-6-columns\">\n<p>With a multidisciplinary team made up of representatives of the smart sales department and technology and operating partner Tico, Logotel supported the development of the service with highly collaborative dynamics.<br>The project focused on the development of the Customer Experience, from concept to design, and from the planning of the digital \u201cpresence\u201d of the service &#8211; App and Landing interface and video to support the launch and the physical presence \u2013 to communications and support for the network of car park managers and dealers.<br>Lots of tests were carried out with Customers and potential Customers, who were involved from the start of the planning process. These included explorative workshops, surveys, and in-field usability tests carried out with end users of the service directly in their smart cars.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-lgtl-gallery-wrapper lgtl-slick-images\"><\/div>\n\n\n\n<div class=\"wp-block-lgtl-gallery-wrapper lgtl-slick-images\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_1-1024x683.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_1-1024x683.jpg\" alt=\"\" data-id=\"4702\" data-full-url=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_1.jpg\" data-link=\"https:\/\/www.logotel.it\/?attachment_id=4702\" class=\"wp-image-4703\" srcset=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_1-1024x683.jpg 1024w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_1-300x200.jpg 300w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_1-1536x1024.jpg 1536w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_1-1568x1045.jpg 1568w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_1.jpg 2048w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_1-300x200@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_3-1024x683.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_3-1024x683.jpg\" alt=\"\" data-id=\"4704\" data-full-url=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_3.jpg\" data-link=\"https:\/\/www.logotel.it\/?attachment_id=4704\" class=\"wp-image-4705\" srcset=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_3-1024x683.jpg 1024w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_3-300x200.jpg 300w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_3-1536x1025.jpg 1536w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_3-1568x1046.jpg 1568w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_3.jpg 2048w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_3-300x200@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_2-1024x683.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_2-1024x683.jpg\" alt=\"\" data-id=\"4706\" data-full-url=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_2.jpg\" data-link=\"https:\/\/www.logotel.it\/?attachment_id=4706\" class=\"wp-image-4707\" srcset=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_2-1024x683.jpg 1024w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_2-300x200.jpg 300w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_2-1536x1025.jpg 1536w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_2-1568x1046.jpg 1568w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_2.jpg 2048w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/gallery_2-300x200@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-columns is-flex-start\">\n<div class=\"wp-block-column is-6-columns\">\n<header class=\"wp-block-lgtl-custom-title lgtl-title\"><span class=\"wp-block-lgtl-custom-title__description lgtl-title__description\">THE FORMAT<\/span><h4 class=\"wp-block-lgtl-custom-title__section lgtl-title__section\"><\/h4><h3 class=\"wp-block-lgtl-custom-title__title lgtl-title__title\">An app designed around<br>the experience.<\/h3><div class=\"wp-block-lgtl-custom-title__content lgtl-title__content\"><\/div><\/header>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-6-columns\">\n<p>Thanks to ready to park, the app for smart car owners, for easy and stress-free parking all you need to do is choose one of the available participating car parks from the map and book your parking space, which you can do up to an hour in advance.<br>When you get to the car park, use your smartphone to lift the barrier or hand over your car to the manager if the car park is supervised. The customer can check how long they have been parked for in real time and can pay with their preferred method, all with just a single click.<br>The project is an innovative example of how the concept of mobility is changing, increasingly including additional services that enable people to get around the city: ready to park is a genuine extension of the product.<\/p>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-lgtl-section alignfull  is-style-default has-bianco-color has-text-color has-background\" style=\"background:linear-gradient(180deg,rgb(254,210,15) 0%,rgb(254,116,25) 100%)\" data-name=\"\"><div class=\"lgtl-section--inner\">\n<ul class=\"wp-block-lgtl-contenitore has-4-columns\">\n<li class=\"wp-block-lgtl-counter is-style-description lgtl-counter\"><div class=\"lgtl-li--inner\"><i class=\"lgtl-icon lglt-icons--hands\"><svg width=\"48\" height=\"48\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M19.04 13c.71 0 1.424.169 2.062.488l2.29 1.145.672-.562A4.633 4.633 0 0127.023 13h1.258c.71 0 1.424.169 2.062.488l3.854 1.927a4.597 4.597 0 012.554 4.133v4.279c0 2.274-1.655 4.159-3.822 4.539l-7.289 6.072a4.63 4.63 0 01-2.962 1.063 4.609 4.609 0 01-2.556-.768l-6.034-4.022a4.612 4.612 0 01-2.056-3.843v-7.956a4.59 4.59 0 011.352-3.266l1.293-1.293A4.589 4.589 0 0117.942 13zm-.002 3h-1.096c-.425 0-.843.173-1.143.474l-1.293 1.293a1.611 1.611 0 00-.475 1.145v7.956c0 .542.27 1.045.723 1.347l6.03 4.022c.593.394 1.39.35 1.937-.104l5.59-4.658a4.582 4.582 0 01-.88-.884l-1.47-1.968a1.624 1.624 0 00-2.098-.44l-2.895 1.646a3.89 3.89 0 01-4.655-.63 3.849 3.849 0 01-1.134-2.741 3.846 3.846 0 011.395-2.976l3.301-2.753-1.116-.558a1.617 1.617 0 00-.72-.171zM9 14.56v17.039H6V14.56h3zm33.798 0v17.039h-3V14.56h3zM28.278 16h-1.255c-.378 0-.747.134-1.038.376l-6.492 5.412c-.223.218-.315.438-.315.672a.875.875 0 001.307.761l2.896-1.645a4.625 4.625 0 015.984 1.252l1.47 1.968c.303.407.788.65 1.297.65.893 0 1.62-.726 1.62-1.62v-4.278c0-.617-.344-1.173-.897-1.45l-3.854-1.927a1.62 1.62 0 00-.723-.171z\" fill=\"#00000F\" fill-rule=\"evenodd\"\/>\n<\/svg><\/i><h4 class=\"lgtl-counter--title\">Months of co-design<\/h4><div><p class=\"lgtl-counter--content\"><span class=\"lgtl-counter--prefix\"><\/span><span class=\"lgtl-counter--number\">7<\/span><span class=\"lgtl-counter--suffix\">+<\/span><\/p><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-lgtl-counter is-style-description lgtl-counter\"><div class=\"lgtl-li--inner\"><i class=\"lgtl-icon lglt-icons--users\"><svg width=\"48\" height=\"48\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M40.33 24.044c-1.156-.523-2.344-1.061-3.255-1.783 1.068-1.15 2.957-3.274 2.957-8.301 0-7.796-4.679-8.96-7.468-8.96-2.789 0-7.467 1.164-7.467 8.96 0 5.015 1.88 7.143 2.95 8.293a9.35 9.35 0 01-2.1 1.26c-.53.258-1.219.54-2.044.844v-.135c0-7.795-4.678-8.96-7.468-8.96-2.789 0-7.467 1.165-7.467 8.96 0 5.03 1.89 7.155 2.958 8.303-.904.717-2.096 1.257-3.256 1.782C6.143 35.452 3 36.876 3 40.633v1.5h3v-1.5c0-1.65 1.19-2.362 3.908-3.593 1.541-.698 3.287-1.49 4.604-2.806 1.608-1.607.201-3.118-.329-3.687-.882-.947-2.215-2.378-2.215-6.325 0-5.282 2.387-5.96 4.467-5.96 2.081 0 4.468.678 4.468 5.96 0 3.948-1.333 5.378-2.216 6.325-.529.569-1.937 2.08-.329 3.687 1.317 1.317 3.064 2.108 4.605 2.806 2.717 1.23 3.908 1.943 3.908 3.593v1.5h3v-1.5c0-3.757-3.145-5.181-5.67-6.326-1.156-.523-2.344-1.061-3.255-1.783.782-.841 2.004-2.205 2.603-4.85l1.153-.415c1.022-.37 1.88-.72 2.5-1.021a12.247 12.247 0 003.44-2.266c1.608-1.61.2-3.12-.33-3.688-.882-.947-2.215-2.378-2.215-6.324 0-5.283 2.387-5.96 4.467-5.96 2.08 0 4.468.677 4.468 5.96 0 3.946-1.333 5.377-2.215 6.324-.53.569-1.937 2.079-.329 3.688 1.317 1.316 3.063 2.107 4.603 2.805 2.717 1.23 3.91 1.942 3.91 3.594v1.5h3v-1.5c0-3.758-3.146-5.182-5.672-6.327\" fill=\"#101010\" fill-rule=\"evenodd\"\/>\n<\/svg><\/i><h4 class=\"lgtl-counter--title\">Test users<\/h4><div><p class=\"lgtl-counter--content\"><span class=\"lgtl-counter--prefix\"><\/span><span class=\"lgtl-counter--number\">50<\/span><span class=\"lgtl-counter--suffix\">+<\/span><\/p><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-lgtl-counter is-style-description lgtl-counter\"><div class=\"lgtl-li--inner\"><i class=\"lgtl-icon lglt-icons--flag\"><svg width=\"48\" height=\"48\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M37 27.654a9.27 9.27 0 01-4.6 1.352c-1.421 0-2.57-.666-4.024-1.51-1.914-1.11-4.295-2.49-7.935-2.49h-.002a14.97 14.97 0 00-8.638 2.46V13.003A12.247 12.247 0 0120.4 9.806c2.927 0 4.78 1.074 6.572 2.113 1.599.927 3.254 1.886 5.46 1.886h.001A12.095 12.095 0 0037 12.8v14.853zm.586-18.387a9.282 9.282 0 01-5.186 1.739c-1.421 0-2.57-.666-4.024-1.51-1.914-1.11-4.295-2.49-7.935-2.49h-.002c-4.092-.122-8.132 1.495-11.032 4.413l-.407.41v28.577h2.801v-9.404c2.317-2.124 5.408-3.308 8.599-3.196 2.927 0 4.78 1.075 6.572 2.113 1.599.927 3.254 1.886 5.46 1.886h.001a12.105 12.105 0 006.781-2.26l.587-.418V7.685l-2.215 1.582z\" fill=\"#101010\" fill-rule=\"evenodd\"\/>\n<\/svg><\/i><h4 class=\"lgtl-counter--title\">Car parkings involved in Rome<\/h4><div><p class=\"lgtl-counter--content\"><span class=\"lgtl-counter--prefix\"><\/span><span class=\"lgtl-counter--number\">7<\/span><span class=\"lgtl-counter--suffix\"><\/span><\/p><\/div><\/div><\/li>\n\n\n\n<li class=\"wp-block-lgtl-counter is-style-description lgtl-counter\"><div class=\"lgtl-li--inner\"><i class=\"lgtl-icon lglt-icons--grid\"><svg width=\"48\" height=\"48\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M15.436 32.564V43H5V32.564h10.436zm27.512-13.282V43H18.282V19.282h24.666zM12.437 35.564H8V40h4.437v-4.436zm27.512-13.282H21.282V40h18.667V22.282zm-24.513-3v10.436H5V19.282h10.436zm-2.999 3H8v4.436h4.437v-4.436zM42.948 6v10.436H18.282V6h24.666zM15.436 6v10.436H5V6h10.436zm24.513 3H21.282v4.436h18.667V9zM12.437 9H8v4.436h4.437V9z\" fill=\"#101010\" fill-rule=\"evenodd\"\/>\n<\/svg><\/i><h4 class=\"lgtl-counter--title\">iOS and Android app<\/h4><div><p class=\"lgtl-counter--content\"><span class=\"lgtl-counter--prefix\"><\/span><span class=\"lgtl-counter--number\">1<\/span><span class=\"lgtl-counter--suffix\"><\/span><\/p><\/div><\/div><\/li>\n<\/ul>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-lgtl-section alignfull no-padding  is-style-lglt--background__black\" data-name=\"\"><div class=\"lgtl-section--inner\">\n<figure class=\"wp-block-image alignfull size-large is-style-default\"><a href=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/footer-1-1024x512.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/footer-1-1024x512.jpg\" alt=\"\" class=\"wp-image-4701\" srcset=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/footer-1-1024x512.jpg 1024w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/footer-1-300x150.jpg 300w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/footer-1-1536x768.jpg 1536w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/footer-1-1568x784.jpg 1568w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/footer-1.jpg 2048w, https:\/\/www.logotel.it\/wp-content\/uploads\/2021\/05\/footer-1-300x150@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4><em>With &#8216;ready to park&#8217; , smart &#8211; for 20 years an innovative pioneer thanks to its smart urban mobility products and solutions &#8211; launches the first of a wide range of services that will enrich the value proposition of the Mercedes city car. The &#8216;ready to&#8217; ecosystem is already available to all smart customers, a way for us to express our gratitude to our Italian customer base, traditionally our biggest market.<\/em><\/h4>\n\n\n\n<p>LUCIO TROPEA<br>Direttore Sales Smart<\/p>\n<\/div><\/section>\n","protected":false},"menu_order":0,"template":"","format":"standard","meta":{"inline_featured_image":false,"_client":"Gruppo Mercedes Benz","_name":"Smart ready to park","_title":"A project to redesign the way to park. Simplified urban mobility. 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