{"id":6250,"date":"2022-04-21T09:04:53","date_gmt":"2022-04-21T08:04:53","guid":{"rendered":"https:\/\/www.logotel.it\/?p=6250"},"modified":"2022-04-21T09:04:54","modified_gmt":"2022-04-21T08:04:54","slug":"2022-it-is-time-to-desire","status":"publish","type":"post","link":"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/","title":{"rendered":"2022. It is time to Desire"},"content":{"rendered":"\n

Today is our new starting point. It is the day where we all gather together around a table: more than 250 people<\/strong>, in Lambrate district of Milan<\/strong> and Logotel Paris<\/strong> and Madrid<\/strong> offices. Inspired by a theme announced during the Kick Off, which will accompany us throughout the year and will become part of our identity. We dialogue, imagine, create and design together<\/strong>, on a truly different day. This year the theme we have chosen is “Connecting Desires<\/em><\/strong>“.<\/p>\n\n\n\n

Desire together, to plan a desirable present and future <\/strong><\/strong><\/p>\n\n\n\n

Desiring means activating creativity and imagination<\/strong>. It is a generative force that allows us to design something for improvement. Desiring means to want differently and to give shape to a new direction<\/strong>; it means to go beyond the need – which runs out when it is satisfied – to push ourselves towards a more important goal that orients us to reality<\/strong>.<\/p>\n\n\n\n

Why it is important to desire today<\/strong><\/p>\n\n\n\n

Today it’s important to desire in order to project us towards the future<\/strong>. It is a fundamental action to get out of the limited vision dominated by the pandemic. The more people want together, the more this reality becomes possible<\/strong>, vast, explorable and concrete. Involvement and pleasure are characteristics of an experience that is collective<\/strong>, because desire is ignited by something that surrounds us, which attracts our curiosity and makes us feel part of something<\/strong>.<\/p>\n\n\n\n

The beauty of desiring<\/strong><\/p>\n\n\n\n

The most important moments of growth occur when a desire has been released and accepted by others, inspired by others with re-generative force<\/strong>. Thanks to the desiring action, it is possible to realize a collective imagination and give shape to a new reality<\/strong>, without ever forgetting the “Enjoy” dimension<\/strong>, where experiences, relationships, events are enjoyed<\/strong>.<\/p>\n\n\n\n

Connecting Desires. Networking to make an impact.<\/strong><\/p>\n\n\n\n

Realizing desires that lead us to a better life requires commitment on a different scale<\/strong>. We discovered the importance of avital and challenging commitment<\/strong> to sustainability, to the social and responsible commitment of business. These actions were common<\/strong> and their relevance was felt especially when we realized that it also corresponds to the intimate motion of each one of us<\/strong>. Precisely: a common desiring<\/strong>. We have to connect our desires, we have to network to make an impact<\/strong>.<\/p>\n\n\n\n

Connecting Desires is our way<\/em><\/strong>. We are a community of people who have chosen which desirable futures they want to go to<\/strong>. We are Logotel, we are an Independent Design Company<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Connecting Desires”: here’s the Kick Off 2022 Poetry<\/p>\n","protected":false},"author":1,"featured_media":6246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128],"tags":[],"class_list":["post-6250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-en"],"yoast_head":"\n2022. It is time to Desire - Logotel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022. It is time to Desire - Logotel\" \/>\n<meta property=\"og:description\" content=\""Connecting Desires": here's the Kick Off 2022 Poetry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/\" \/>\n<meta property=\"og:site_name\" content=\"Logotel\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-21T08:04:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T08:04:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.logotel.it\/wp-content\/uploads\/2022\/02\/SOCIAL_LANCIO-TWITTER_v.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1501\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/2022-it-is-time-to-desire\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/2022-it-is-time-to-desire\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/#\\\/schema\\\/person\\\/cdfeef14adc5f936749ad81f9bd2aca7\"},\"headline\":\"2022. It is time to Desire\",\"datePublished\":\"2022-04-21T08:04:53+00:00\",\"dateModified\":\"2022-04-21T08:04:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/2022-it-is-time-to-desire\\\/\"},\"wordCount\":409,\"image\":{\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/2022-it-is-time-to-desire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.logotel.it\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/SOCIAL_LANCIO-TWITTER_v.jpg\",\"articleSection\":[\"Magazine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/2022-it-is-time-to-desire\\\/\",\"url\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/2022-it-is-time-to-desire\\\/\",\"name\":\"2022. It is time to Desire - Logotel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/2022-it-is-time-to-desire\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/2022-it-is-time-to-desire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.logotel.it\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/SOCIAL_LANCIO-TWITTER_v.jpg\",\"datePublished\":\"2022-04-21T08:04:53+00:00\",\"dateModified\":\"2022-04-21T08:04:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/#\\\/schema\\\/person\\\/cdfeef14adc5f936749ad81f9bd2aca7\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.logotel.it\\\/en\\\/2022-it-is-time-to-desire\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/2022-it-is-time-to-desire\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.logotel.it\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/SOCIAL_LANCIO-TWITTER_v.jpg\",\"contentUrl\":\"https:\\\/\\\/www.logotel.it\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/SOCIAL_LANCIO-TWITTER_v.jpg\",\"width\":1501,\"height\":501},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/\",\"name\":\"Logotel\",\"description\":\"the independent design company\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.logotel.it\\\/en\\\/#\\\/schema\\\/person\\\/cdfeef14adc5f936749ad81f9bd2aca7\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6fc9f11be7e67adf04a4b1663e2586d2a36ec2ce281c85d492c3cd80e00256a7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6fc9f11be7e67adf04a4b1663e2586d2a36ec2ce281c85d492c3cd80e00256a7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6fc9f11be7e67adf04a4b1663e2586d2a36ec2ce281c85d492c3cd80e00256a7?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/logosite-prod.logotel.it\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2022. It is time to Desire - Logotel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/","og_locale":"en_US","og_type":"article","og_title":"2022. It is time to Desire - Logotel","og_description":"\"Connecting Desires\": here's the Kick Off 2022 Poetry","og_url":"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/","og_site_name":"Logotel","article_published_time":"2022-04-21T08:04:53+00:00","article_modified_time":"2022-04-21T08:04:54+00:00","og_image":[{"width":1501,"height":501,"url":"https:\/\/www.logotel.it\/wp-content\/uploads\/2022\/02\/SOCIAL_LANCIO-TWITTER_v.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/#article","isPartOf":{"@id":"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/"},"author":{"name":"admin","@id":"https:\/\/www.logotel.it\/en\/#\/schema\/person\/cdfeef14adc5f936749ad81f9bd2aca7"},"headline":"2022. It is time to Desire","datePublished":"2022-04-21T08:04:53+00:00","dateModified":"2022-04-21T08:04:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/"},"wordCount":409,"image":{"@id":"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/#primaryimage"},"thumbnailUrl":"https:\/\/www.logotel.it\/wp-content\/uploads\/2022\/02\/SOCIAL_LANCIO-TWITTER_v.jpg","articleSection":["Magazine"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/","url":"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/","name":"2022. It is time to Desire - Logotel","isPartOf":{"@id":"https:\/\/www.logotel.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/#primaryimage"},"image":{"@id":"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/#primaryimage"},"thumbnailUrl":"https:\/\/www.logotel.it\/wp-content\/uploads\/2022\/02\/SOCIAL_LANCIO-TWITTER_v.jpg","datePublished":"2022-04-21T08:04:53+00:00","dateModified":"2022-04-21T08:04:54+00:00","author":{"@id":"https:\/\/www.logotel.it\/en\/#\/schema\/person\/cdfeef14adc5f936749ad81f9bd2aca7"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.logotel.it\/en\/2022-it-is-time-to-desire\/#primaryimage","url":"https:\/\/www.logotel.it\/wp-content\/uploads\/2022\/02\/SOCIAL_LANCIO-TWITTER_v.jpg","contentUrl":"https:\/\/www.logotel.it\/wp-content\/uploads\/2022\/02\/SOCIAL_LANCIO-TWITTER_v.jpg","width":1501,"height":501},{"@type":"WebSite","@id":"https:\/\/www.logotel.it\/en\/#website","url":"https:\/\/www.logotel.it\/en\/","name":"Logotel","description":"the independent design company","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.logotel.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.logotel.it\/en\/#\/schema\/person\/cdfeef14adc5f936749ad81f9bd2aca7","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6fc9f11be7e67adf04a4b1663e2586d2a36ec2ce281c85d492c3cd80e00256a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6fc9f11be7e67adf04a4b1663e2586d2a36ec2ce281c85d492c3cd80e00256a7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6fc9f11be7e67adf04a4b1663e2586d2a36ec2ce281c85d492c3cd80e00256a7?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/logosite-prod.logotel.it"]}]}},"wp:featuredmedia":[{"alt_text":"","media_details":{"sizes":{"medium":{"file":"SOCIAL_LANCIO-TWITTER_v-300x100.jpg","width":300,"height":100,"mime-type":"image\/jpeg","source_url":"https:\/\/www.logotel.it\/wp-content\/uploads\/2022\/02\/SOCIAL_LANCIO-TWITTER_v-300x100.jpg"},"large":{"file":"SOCIAL_LANCIO-TWITTER_v-1024x342.jpg","width":1024,"height":342,"mime-type":"image\/jpeg","source_url":"https:\/\/www.logotel.it\/wp-content\/uploads\/2022\/02\/SOCIAL_LANCIO-TWITTER_v-1024x342.jpg"},"thumbnail":{"file":"SOCIAL_LANCIO-TWITTER_v-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.logotel.it\/wp-content\/uploads\/2022\/02\/SOCIAL_LANCIO-TWITTER_v-150x150.jpg"},"person-thumbnail":{"file":"SOCIAL_LANCIO-TWITTER_v-315x315.jpg","width":315,"height":315,"mime-type":"image\/jpeg","source_url":"https:\/\/www.logotel.it\/wp-content\/uploads\/2022\/02\/SOCIAL_LANCIO-TWITTER_v-315x315.jpg"}}},"source_url":"https:\/\/www.logotel.it\/wp-content\/uploads\/2022\/02\/SOCIAL_LANCIO-TWITTER_v.jpg"}],"_links":{"self":[{"href":"https:\/\/www.logotel.it\/en\/wp-json\/wp\/v2\/posts\/6250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.logotel.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.logotel.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.logotel.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.logotel.it\/en\/wp-json\/wp\/v2\/comments?post=6250"}],"version-history":[{"count":2,"href":"https:\/\/www.logotel.it\/en\/wp-json\/wp\/v2\/posts\/6250\/revisions"}],"predecessor-version":[{"id":6338,"href":"https:\/\/www.logotel.it\/en\/wp-json\/wp\/v2\/posts\/6250\/revisions\/6338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.logotel.it\/en\/wp-json\/wp\/v2\/media\/6246"}],"wp:attachment":[{"href":"https:\/\/www.logotel.it\/en\/wp-json\/wp\/v2\/media?parent=6250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.logotel.it\/en\/wp-json\/wp\/v2\/categories?post=6250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.logotel.it\/en\/wp-json\/wp\/v2\/tags?post=6250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}