- Change Management
- Community Building
- Learning Design
An international community dedicated to young talent.
Ambassador system involved
The Personnel Department of the IMI-CIB Division asked logotel to design a community for its employees under 36, some 800 people worldwide.
The aim was to create a tool to develop collaboration between colleagues, a sense of belonging to the company, create new rituals and encourage personal growth.
The challenge was to think of a place in the hybrid and reticular logic that characterises the most advanced organisations, to animate it to enable new networks of influence and links of interdependence between the nodes by orienting them towards a common perspective, to intertwine the individual, team and community/organisation dimensions.
IMI-CIB’s young employees are involved as active participants in the change and, through their role, contribute to redefining the strategies and priorities of the Bank of the future.
The community experience is co-designed in a bottom-up logic with the key input of the Ambassadors, a small group of under 36s from major international subsidiaries who play an active role in engaging and inspiring colleagues.
Ambassadors and the editorial staff are the enablers of the engagement and participation processes. Content, activities, discussions and tools in the community are designed to allow all participants to express themselves and relate to other people and roles, in a path of growth and involvement.
The pillars of Shape are the Ambassadors. To enable them to perform their role to the best of their ability, logotel accompanies them in dedicated training sessions in which they acquire practical tools useful in different contexts.
Supported by the editorial team, the Ambassadors stimulate and moderate conversations, intercepting needs and expectations from below, and organise local initiatives to facilitate opportunities for meeting, sharing and exchange.
International young talents
Dedicated co-design sessions